In a fashion world dominated by fast trends and mass production, Amanda Kandawire is carving her own path, one stunning piece of jewellery at a time. Her brand, ‘Wear Buyiswa’ is more than just a collection—it’s a statement, an experience, a celebration of individuality and heritage. “My earring designs are celebrated for their unique, one-of-a-kind style, much like the incredible women who wear them,” she shares. “Each piece is crafted with care and creativity, reflecting the individuality and distinct beauty of every customer. Just as no two women are the same, each pair of earrings is a testament to the uniqueness and personal expression of those who choose to wear them.”
Amanda isn’t here to blend in with the fast fashion crowd—and that’s the point. “My jewellery designs don’t fit into the fast fashion mould,” she states proudly. “Every piece is carefully crafted with intention and purpose, whether handmade or sourced from international manufacturers. I focus on timeless, high-quality designs that stand the test of time, rather than fleeting trends, ensuring that every piece holds lasting value and meaning for my customers.”
What truly sets her apart is her ability to blend personal narrative and cultural heritage into her work. Reflecting on her favorite collection, she says, “The Heritage Collection is one of my favorites because it beautifully incorporates elements of my cultural background and personal history into the designs. Creating and sharing these pieces allows me to honor my heritage, and it feels incredibly fulfilling to see the pieces resonate with others.”
Her journey into jewellery design began almost serendipitously during the COVID lockdown, when she, an airline pilot, was grounded. With her career on hold, she had time to pursue a passion she had nurtured for years—creating statement jewellery that would make women feel powerful and seen. “During the COVID lockdown, when flying was grounded, I found myself with unexpected time on my hands and turned to a long-time passion of mine—statement jewellery. I’ve always loved bold, unique pieces that tell a story and express individuality,” she recalls. “With my flying on hold, I channeled my creativity and started designing my own jewelry. What began as a personal project quickly grew into something more, as I realized how much joy and confidence these pieces could bring to others.”
Wear Buyiswa has already seen major success, landing spots in The Space stores nationwide. But Amanda keeps it real about the hustle of building a brand in a crowded market. “Market competition can be tough, especially against well-established brands with larger marketing budgets and greater brand recognition,” she explains.
Yet, through all these ups and downs, her passion remains unwavering. Her pieces, she says, are more than just fashion; they’re a form of empowerment. “I want women to feel confident and empowered when they wear my pieces,” she says. “Each piece is designed to be a statement of individuality and style, blending fun and trendy elements with a timeless chic appeal. My goal is for women to feel beautiful, bold, and unique in pieces that complement their personal style.”
With a brand philosophy built on authenticity, craftsmanship, and a deep connection to personal and cultural identity, Amanda is more than just a jewellery designer—she’s a storyteller. And every earring, necklace, and bracelet she creates is a chapter waiting to be told.
