What’s better than a Grammy-winning superstar? A Grammy-winning superstar and her equally fabulous sister starring in a fashion campaign that’s about to take over your wardrobe. Tyla and Sydney Seethal are the latest faces of H&M’s Spring/Summer 2025 collection, and trust us—this one’s got “main character energy” written all over it.
A Fashion Moment We Didn’t Know We Needed
Tyla, the South African Water hitmaker, has been making waves (literally) in both the music and fashion industries, and now, she’s bringing her undeniable star power to H&M. But this time, she’s not alone. Her sister Sydney Seethal, a digital content queen in her own right, is right by her side, proving that style definitely runs in the family.
The campaign, which also features global icons like FKA twigs and Caroline Polachek, is all about bold, festival-ready looks that blend effortless cool with serious fashion-girl appeal. Think flowy silhouettes, statement textures, and just the right amount of Y2K energy to make you feel like the main event.
When Can You Shop It in SA?
While the collection officially launches in the Northern Hemisphere on March 20, 2025, South African fashionistas will have to practice patience (sigh) – it’s set to hit local H&M stores in August 2025. But if you know anything about Tyla, it’s that she’s always worth the wait.
So, start curating your Pinterest boards, because when this collection drops, it’s giving instant sellout vibes. Tyla and Sydney just made your summer wardrobe dreams a reality—now, the only question is, are you ready to slay?
