Step aside, hot girl era – there’s a new girl-boss in town and she’s about to get us Rekt.

If you’ve been looking for a sign to level up your fitness game, this is it. Nikki Haneef, the mastermind behind Rekt, is serving us confidence, sweat, and serious girl-boss energy with a brand that hasn’t even dropped, and we’re already hooked! Think of Rekt as your new fitness BFF: bold, unapologetic and totally redefining what it means to crush your goals.

Before the big launch, we caught up with Nikki to get the lowdown on how Rekt came to life, what’s on the horizon and why this is about to be the fitness glow-up we all deserve. Trust us, this is the brand you’ll want to be following, repping and obsessing over as soon as it drop. Here’s why we’re already obsessed with what’s coming and why you should be too.

All the deets…

Tell us about the WOMAN behind Rekt.

I am Nikki Haneef, a 30-year-old ex-educator and entrepreneur. I’m a devoted mom and wife and dedicate a lot of my spare time to animal rescue, a cause very close to my heart. I’ve always been passionate about empowering people, whether in the classroom or through fashion, and rekt is an extension of that drive.

What’s the sweat story behind your brand? Did this idea hit you mid-burpee or post-spin class?

The “sweat story” behind rekt actually began during my post-partum fitness journey. I struggled to find activewear that was both stylish and supportive enough for my new body. It wasn’t a single moment mid-burpee or post-spin class—it was the constant frustration of feeling uncomfortable in what I wore while trying to rebuild my confidence. That’s when the idea of Rekt was born: a brand that combines comfort, functionality, and fashion to empower others on their own fitness journeys.

Every fitness queen needs a mantra, what’s yours?

“Show up for yourself.” It’s a reminder that no matter how busy or challenging life gets, prioritizing your well-being is an act of self-love. Your future self will thank you!

What’s the meaning behind the name Rekt and how does it represent your brand?

Rekt is a play on the word “wrecked,” inspired by my postpartum journey to rediscover the Nikki I was before becoming a mother. During that time, I often felt defeated and “wrecked,” but I used that struggle as fuel to rebuild myself. That’s when Rekt was born. The name symbolizes everything I fought through—strength, resilience, and the determination to overcome life’s challenges. It’s about embracing the struggle, showing up for yourself, and emerging stronger. Our brand is dedicated to empowering individuals to feel confident, supported, and ready to conquer their goals, no matter where their journey begins.

What is the one thing about your brand that you can’t wait for people to get to know?

 I can’t wait for people to experience how Rekt goes beyond just activewear—it’s about building a community rooted in confidence, empowerment, and connection. My goal is to bring together women at all stages of their fitness journeys to inspire and uplift one another. In the future, Rekt plans to host women’s fitness meetups and coffee runs, creating a space where we’re more than just a brand—we’re a family you can lean on. Rekt isn’t just about clothing; it’s about fostering a supportive community that grows stronger together.

What does being in your “hot girl era” mean to you and how does Rekt embody that energy?

Being in my “hot girl era” means embracing confidence, owning who you are, and feeling unstoppable. It’s about prioritizing yourself, your goals, and your well-being while radiating positive energy. Rekt embodies that energy by offering activewear that empowers women to feel strong, confident, and ready to conquer anything. It’s not just about looking good—it’s about feeling good and showing up as your best self, no matter where you are in your journey. Rekt is here to remind you that you are powerful, and you deserve to shine.

What is the one detail about your brand that you’re keeping under wraps until launch day?

One detail I’m keeping under wraps until after our launch is a special collaboration Rekt will be doing for a future giveaway. It is with someone who perfectly aligns with Rekt’s mission to empower women.

Spill! Can you give us an official launch date?

I’m thrilled to announce that Rekt will officially launch on Friday, January 24th! It’s going to be an exciting day, and I can’t wait for you all to experience what we’ve been working on. Mark your calendars—this is just the beginning!

What has been your biggest “pinch-me” moment while preparing for the launch?

My biggest “pinch-me” moment has been seeing everything come together—the designs, the website, and the vision for Rekt—finally taking shape. There were so many moments of doubt along the way, but when I saw the first pieces of activewear ready to go, I was overwhelmed with pride. It’s been a long journey, and to see it all about to come to life feels surreal. From the first sketches to holding the final product, every step has been a reminder of how far I’ve come. Another moment that stands out was receiving feedback from the women who tested our products—they were so excited and supportive, which made me feel like we were truly creating something that would make a difference. The excitement of knowing this dream is becoming a reality is truly a “pinch-me” moment every day.

One word that you want people to associate with Rekt the moment they hear about it?

Empowerment.

Sweat, style or self-care, which one does Rekt prioritise most?

Rekt prioritizes self-care the most. While sweat and style are important, self-care is the foundation of everything we do. We believe that when you take care of yourself—physically, mentally, and emotionally—you can show up stronger in every area of your life. Rekt is about empowering women to feel confident, supported, and comfortable as they focus on their well-being and personal growth.

We can’t dish all the juicy deets just yet, but trust us, Rekt has some major plans brewing. So, go ahead and mark your calendars because you’re definitely going to want to be first in line to snag it. Until then, we’ll be over here counting down the days and, let’s be honest, already obsessed!  #ComingSoon