Say hello to Anarzade Omar, the 26-year-old firecracker from South Joburg who’s taking over the content creation game with her infectious energy, eye for all things pretty, and love for ridiculously good food. With a blend of South African spirit and Mozambican roots (yep, she speaks Portuguese too!), Anarzade is serving culture, flavour, and style—all day, every day.
“I am a young 26-year-old from the South of Joburg, born and bred. My parents are Mozambican and immigrated just before I was born, and so I also speak Portuguese and have a Mozambican background as well. I am a full-time content creator and love sharing my love for life, pretty things, and especially freakin’ delicious food with the rest of the world,” she says, bringing her signature vibe to everything she touches. But don’t be fooled—this dream life didn’t just fall into her lap.
“I’ve not always been a content creator. When at school, I wanted to be a journalist and at some point even thought medicine would be my career path. But I went on to study a BA in Strategic Communication in Marketing at the University of Johannesburg and then went on to working in corporate and marketing agencies. I’m very excited that I now work in my dream industry & look forward to it every single day!”
Let’s break it down: her journey wasn’t linear, but it’s led her exactly where she’s meant to be. And speaking of destinations, can we talk about her catchphrase? You’ve probably heard it: “SO FREAKIN DELICIOUS.” It’s the mantra that has everyone drooling. “It’s so crazy how this became a catchphrase and literally such a big part of my brand!” she says. “I just remember making a REALLY good meal (when someone has the time to scroll all the way down on my feed we need to find that exact video lol!) and my natural reaction to it was saying it was ‘so freakin delicious.’ I liked how it sounded, so said it a few times and every time I didn’t say it someone would comment and point it out, and so, I decided to say it every time I taste something good and now everyone expects it and looks forward to hearing it.”
You know what we love most about Anarzade? She keeps it real, and she keeps it positive. Her secret to staying motivated is simple: it’s all about the community. “I definitely feed off my online community and it’s you guys that actually keep me motivated. Creating content and being motivated actually has a lot to do with how your community engages off of it and their response, so your comments, DMs mean a lot and keep me going. So I would say a first tip would be to always do it because you love it and it won’t tire you as quick. And when it does make you tired (tip no. 2) learn to take a break. To take a step back and remember why you started in the first place.”
… And when it comes to women supporting women, Anarzade is all in. “It should definitely not be a phase! I think it’s so important that we take each other with on our way up, together we can be so much stronger. I’ve learnt a lot of what I know from other woman who have chosen to empower me rather than compete or bring me down.”
And let’s be real, the social media streets aren’t always friendly, but Anarzade knows how to handle negativity like a pro. “That’s unfortunately a given, on most days I am really good with dusting it off. I like to block & bless. No negativity is allowed on my page.”
When asked what makes her stand out, Anarzade gives us a peek into what keeps her grinding. “Hard one—but I think if it weren’t for my perseverance I would not be where I am today. I don’t give up easily, and it has given me the opportunity to fail multiple times but also learn from it all and grow from it.”
A foodie at heart, Anarzade reminisces about her childhood favorites: “We would always have breakfast as a family and my mom would make puri which we would stuff with a breakfast sausage concoction. It was delicious and reminds me of good times with my family.” And as for secret family recipes? Sorry, but there are none—Anarzade’s mom is all about sharing the love. “Not actually! My mom loves sharing her recipes, so anything you ask she always shares. She always says, ‘When I die, I won’t take it with me, so I want to leave it here.’”
After a long day of work and content creation, how does this Content Queen chill? “I love something sweet to end my day and a TikTok scroll on the couch makes me happy.” Psst, Sounds like our kind of vibe!
And here’s a little foodie ritual she swears by: “I’m not sure if this is a ritual but I eat with my eyes first. To me, the food needs to be presented well and look appetising or I won’t eat it. I can’t do the ‘as long as it tastes good’ only. It needs to look good too!”
And her best advice? “I read a quote once that I loved and always remind myself of ‘your life isn’t yours if you’re worried about what other people think.’ Live your life! Be kind and respectful but always do what makes you happy.”
Anarzade Omar is proof that when you blend passion, authenticity, and a sprinkle of “freakin’ delicious” magic, you can create something truly special.
Here’s to chasing dreams, lifting each other up, and always keeping things SO FREAKIN’ DELICIOUS!
