You’ve probably seen the term ‘Clean Beauty’ blowing up all over your feed. Maybe you’ve even tried to do a little digging, only to get overwhelmed by the flood of info and just decided to bail. Well, if you’re still curious about WTF Clean Beauty actually is and why you should totally get on board, you’re in the right place.
Clean Beauty, in a nutshell, is all about embracing natural ingredients in your skincare routine. It’s focused on using products that steer clear of sulfates, parabens, and those sneaky artificial fragrances that can cause breakouts or irritated skin. But it’s not just about what’s inside the bottle—Clean Beauty is also about supporting sustainable and cruelty-free brands. With the climate crisis knocking on our door, the push towards Clean Beauty is stronger than ever.
Understanding Ingredients:
Before you jump on the Clean Beauty train, it’s crucial to know which ingredients to avoid and why.
Sulfates – Often found in shampoos and conditioners, these can strip your hair and skin of natural oils, leading to dry, irritated skin
Parabens – These preservatives extend shelf life but come with concerns, so it’s better to skip them.
Artificial Fragrances – Think limonene and linalool. These are the top culprits behind contact dermatitis (hello, red and itchy skin).
Decoding Labels: How to Read Product Ingredients
Navigating product labels can be a bit of a headache, but cracking the code is key to your Clean Beauty journey. Here’s how to get it right:
Check the Ingredient List: Ingredients are listed by concentration, so the first few on the list pack the most punch.
Look for Certifications: Stamps like USDA Organic, COSMOS, and EWG Verified are your BFFs for spotting legit clean products. In South Africa, keep an eye out for:
Soil Association Organic: Recognizes products that stick to strict organic standards.
ECOCERT: Certifies natural and organic cosmetics that meet specific environmental and health standards.
Beauty Without Cruelty (BWC): Confirms that products are cruelty-free and haven’t been tested on animals.
Understand Common Terms:
Non-comedogenic: Means the product won’t clog pores (goodbye, blackheads and acne). Hypoallergenic: Formulated to be gentle and less likely to trigger allergic reactions.
Dermatologist-tested: Has been tested for safety on human skin.
Be Wary of Greenwashing: Buzzwords like “natural” and “eco-friendly” aren’t always regulated, so they can be misleading. Always look for transparency in ingredients and trusted certifications.
5 Clean Beauty Products You Need to Try NOW
Skoon Gel-to-Milk Cleanser:
Ideal for dry, sensitive skin. This cleanser starts as a gel and transforms into a milky formula. Infused with hydrating Marula oil and Vitamin E, it also boasts skin-loving ingredients like Fulvic acid, Safflower seed oil, and Glycerin.
Lulu & Marula Nourishing Mask and Polish:
Perfect for normal to dry, sensitive, and mature skin types. This mask and polish combo is brimming with botanicals and enzymes. It features bentonite clay to detoxify, Vitamin C and Rosehip oil to brighten, and Chamomile flower to soothe redness and irritation.
Chick Cosmetics Dewy Face Serum – Hyaluronic Acid 2% + B5:
Hyaluronic acid is a skincare essential for plump, hydrated skin. This serum blends Hyaluronic acid with Panthenol (Vitamin B5), Mushroom extract, and Aloe Vera for a boost of moisture and radiance. Suitable for all skin types.
Hey Gorgeous Banish & Repair Serum For Blemish-Free Skin:
Prone to acne? This serum is your new BFF. It combines Jojoba seed oil, Rosehip oil, Hemp seed oil, and Neem oil to control excess sebum, treat breakouts, fade acne marks, and boost collagen. Works for all skin types.
Lelive All the Shade | SPF 30 Sheer Tinted Moisturizer:
This 100% mineral-based moisturizer not only hydrates but also shields your skin from harmful UV rays. Its sheer tint suits all skin tones, providing lightweight coverage on its own or under makeup. Key ingredients include Hyaluronic acid, Panthenol, Marula oil, and Argan oil.
